SEO for Plastic Surgeons and Plastic Surgery Centers in Charlotte, NC
Posted on Wednesday, October 13th, 2010
SEO for Plastic Surgeons in Charlotte – a Necessity
Are you looking for a reputable plastic Surgeon in Charlotte?
Then you are probably amongst hundreds of people searching for a good plastic surgeon online every day.
But how do you know how to choose the best plastic surgeon is in the Queen City of Charlotte and surrounding areas?
You might be looking for that perfect breast augmentation, breast reduction, breast implants, a face-lift, liposuction or any other surgery to enhance and rejuvenate your looks, but can’t find the right plastic surgeon listed in the search engine you are using.
Chances are, you might not find the best plastic surgeon in Charlotte, NC.
On the other hand, let’s say you are the best plastic surgeon in Charlotte, but are not found on the the first page of the search engines for the most popular searches relevant to plastic surgery in Charlotte, NC.
It is hard to say the amount of business you are loosing because of the fact that you are not ranked above the fold or even on the first page of the search engine result pages.
You might be spending tens of thousands of Dollars each month on Pay Per Click to Google, Yahoo, Bing or any of the other big search engines in addition to spending thousands of Dollars each month on almost obsolete and useless print advertising.
Studies show that on the most popular search engine Google only around 27% of all users click on the sponsored “pay-per-click” results while around 73% click on the organic search results.
The study shows similar results for the other major search engines Yahoo and Bing.
Where would you like for your website to show on the search result page? Pay-per-click or on first fold of the organic search results?
Plastic surgeons spending the majority of their marketing dollars on pay-per-click advertising might want to rethink their strategy and invest in hiring a good search engine optimization company to bring their webpage to the first fold of the search engine result pages (SERPs) to gain access to the 73% of search engine users that only click on the organic search results.
We evaluated the search results for the Hunstad Center for Cosmetic Plastic Surgery and Medi-Spa in Huntersville, NC on Bing and Yahoo (which yield almost identical search results)
botox injection charlotte - no result on first 3 pages
Breast Augmentation Charlotte - no result on first 3 pages
Breast implants charlotte - no result on first 3 pages
carolinas cosmetic plastic surgery charlotte nc - no result on first 3 pages
laser charlotte - no result on first 3 pages
plastic surgeons charlotte - no result on first 3 pages
plastic surgery charlotte - no result on first 3 pages
plastic surgery north carolina - no result on first 3 pages
plastic surgery piedmont - no result on first 3 pages
premier plastic surgery charlotte nc - no result on first 3 pages
reconstructive surgery charlotte - no result on first 3 pages
liposuction charlotte - result 18 on page 2 (result 20 on Yahoo)
Now when doing a search for the same keywords and keyword phrases on Google, the results for the Hunstad Center for Cosmetic Plastic Surgery and Medi-Spa in Huntersville, NC look a little bit better.
But being ranked on the lower half of the search engine result page only gets you a small percentage of clicks. Click on the preceding link to see why.
If your website is not listed on first fold or above the fold, chances are that your site will not be clicked on translating to lost business.
Results below are for the same keywords and keyword phrases on the search engine Google:
botox injection Charlotte result 12 on page 2
breast augmentation Charlotte result 7 on page 1
breast implants Charlotte result 8 on page 1
carolinas cosmetic plastic surgery Charlotte NC result 3 on page 1
laser Charlotte no results on the first 3 pages
liposuction Charlotte result 10 on page 1
plastic surgeons Charlotte result 5 on page 1
plastic surgery Charlotte result 8 on page 1
plastic surgery north carolina result 29 on page 3
plastic surgery piedmont no results on the first 3 pages
premier plastic surgery Charlotte NC no results on the first 3 pages
reconstructive surgery Charlotte result 7 on page 1
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