SEO vs. PPC for Law Firms
Posted on Thursday, March 31st, 2011
Search Engine Optimization (SEO) vs. Pay Per Click (PPC) for Law Firms
The Pay-Per-Click Costs are Subject to Increasing Price Inflation
Search Engine Optimization (SEO) for Attorneys and Law Firms
is quickly becoming the most competitive arena in the United States and overseas.
The cost-per-click (CPC) or pay-per-click (PPC) rates for search engine marketing “sponsored ads” for law-related keywords like “attorney” and “lawyer” has quintupled (500% increase) from an average of $2 per click in 2007 to over $10 on-average, and rising.
The concerns of “click-fraud” and expected price inflation of PPC costs make “organic SEO” rankings the most cost effective way to establish an internet presence for your Law Firm. The costs per click will continue to rise as competition moves from fading television and print advertising into the increasing dominant internet advertising. This trend will be accelerated as the big Law Firms continue to splinter into more specialized competing Lawyers and law Firms.
Limited Window of Opportunity to Establish Your Web Presence
The is a critical ‘window of time’ wherein the most savvy Attorneys, Lawyers, Solicitors and the Law Firms they work for will transition to the internet and utilize skilled SEO for Attorneys to secure top rankings and the lucrative revenue shares that flow to top ranking Law Firms. Search engine optimized rankings are often referred to as “organic rankings” because they are acquired through skilled and proprietary SEO techniques such as the Cognitive Semantic Structuring™ SEO methodology rather than paying for every click at continually inflating rates. Once a Law Firm has secured top rankings on the search engine result pages (SERPs), clicks to their Law Firms’ website naturally follow. The top ranked Law Firms receive exponentially higher click-rates than lower ranked Law Firms. Moreover, this cycle becomes perpetual with recorded click-history reinforcing the ranking position and with continued “tweaking” of the Law Firms website to stay compliant with Google’s continued change in their search algorithm, make it that much harder to ‘unseat’ the websites of these high-ranking Law Firms.
The Longevity of First Fold SEO Trademarked Methods
Most importantly, First Fold SEO’s method of Cognitive Semantic Structuring™ establishes top rankings (Google first page) that are proven to retain their longevity (we can supply references of clients who we achieved top organic placement of Google and have remained at the top spots on Google’s top slots on the first page for several years now. Our ongoing optimization of client websites has longevity, because our method of Cognitive Semantic Structuring™ is purely “white hat SEO” (precisely follows Google’s webmaster guidelines).
First Fold SEO’s ongoing SEO processes and SEO service will enable you to retain superior search engine rankings even after your competitors begin adopting common (and inferior) SEO tactics.
SEO Related Posts-
SEO for Plastic Surgeons and Plastic Surgery Centers in Charlotte, NC SEO for Plastic Surgeons in Charlotte - a Necessity Are you looking for a reputable plastic Surgeon in Charlotte? Then you are probably amongst hundreds of people searching for a good plastic surgeon online every day. But how do you know how to choose the best plastic surgeon is...... -
SEO for Cosmetic Surgery Centers L.A. SEO for Aesthetic Surgery also knows as Cosmetic Surgery has become very popular in Los Angeles that you can now even get your plastic surgery on Rodeo Drive in Hollywood. Since over 80% of consumers start their search for products and services on the internet, it is vital to......
- Overview of Internet Marketing Internet marketing (IM)incorporates many elements of marketing and promoting a web site online. Search engine optimization, pay per click, buzz marketing, viral marketing, affiliate marketing, and link baiting are all pieces of the internet marketing plan. Search engine optimization (SEO) is the process of pushing the ranking of a......
- SEO Success With Corporate Blogging One of the main reasons that many companies begin blogging is to help them attract new customers. With the use of SEO or search engine optimization, you can dramatically increase your overall discoverability on search engines and you should see an increase in the amount of traffic that your site......
Leave a Reply
You must be logged in to post a comment.
Charlotte SEO: 888-888-8932